Start with the consumer routine
Consider whether the product should be swallowed, chewed, mixed with water, measured as a liquid or used as a skin-applied format. Convenience and familiarity can influence repeat use.
Match ingredients to format feasibility
Not every ingredient, dose or sensory target works equally well in every format. Taste, stability, volume, solubility and fill behavior may affect the route.
Plan packaging at the same time
The format and packaging protect and present the product together. Bottle, blister, pouch, sachet, stick pack, tube, dropper and individual-pouch options should be reviewed as part of the same brief.
Request a feasibility review
Share the target market, desired function, preferred ingredients, serving concept, quantity estimate and packaging direction before finalizing the format.