1. Target market
Name the country or region where the product will be sold and, where relevant, the intended sales channel.
2. Product format
Choose gummies, hard capsules, softgels, tablets, powders or granules, liquid drops, effervescent tablets, patches, or state that the format is still open.
3. Desired function
Describe the consumer need and positioning in plain language. Separate the desired concept from any final claim wording that still requires review.
4. Quantity estimate
Provide an initial range rather than waiting for a perfect number. This helps distinguish a trial, ready-stock, private-label or custom-development conversation.
5. Supporting preferences
Add ingredient direction, serving idea, flavor or sensory preference, packaging reference, channel, timeline considerations and any documentation questions.